Week Two

Part1 Management and Generation Y
1- 60 mins (45 minutes to listen to podcast, read articles and write mini-essay; 15 minutes Discussion Forum)**

Generation Y is a term used to describe people born between c1985-c2005. Many commentators have suggested that members of Generation Y (Gen Yers) should be managed differently from older workers.

Personnel Today magazine has a set of articles, some case studies and a quiz all related to Generation Y which are available on line. The American Management Association also publish resources on the internet.

I have included a podcast and two articles in this section. Please listen to the podcast, read the two articles and answer the questions below

Managing Generation Y

What do business leaders need to know about Generation Y to Lead successfully

Debunking the Myths about Generation Y

Please write me a short essay (200-400 words) and email me when you have finished it to rf.gesei|sbbig.b#rf.gesei|sbbig.b . Please cover:

 Do you think that younger people (the under 25s) should be managed differently from older people?
 What ideas/ points in the podcast/ articles do you agree with?
 What do you disagree with?
 What do you want from your manager?
 How do you think you should be managed?

Organisational structure and culture
Part 2 (15 minutes)Before you look at the resources below, or do any other research, please email me short answers to the following 3 questions:

1) How would you define the following terms:

 Organisational functions
 Organisational structure
 Organisational culture

2) How would you describe the organisation where you work in terms of:

1) Structure
2) Culture

3) Why do you think the organisation has this structure and culture? How has it evolved?

Part 3 (45 minutes in total- 20-30 minutes to read case studies & answer questions, 20-30 minutes discussion)

The Times 100 is a free online resource for business students and teachers, published by the Times newspaper. It includes a guide to business theory and a case studies. It is aimed at students between 16 and 18 years of age so is quite basic. However, it is well- written in clear language and, I think, a good resource for us to base our work on.

Please read the two case studies below, answer the questions at the end and email your answers to me.



We will end with a dicussion of the issues you have highlighted in your answers to parts 2 and 3.

References/ TheoryThe Times 100 website has a useful reference section :



You might also find the following case study (Opito) interesting as it covers issues we looked at last week.


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