Week Three: Strategic Management

Business Strategy

Part1: Some definitions (10-15 minutes)

First a short exercise. Please send me an email to rf.gesei|sbbig.b#rf.gesei|sbbig.b with your definitions of the following:

 The Strategic Planning Process
 PEST analysis
 SWOT analysis
 Scenario planning
 Competitor analysis
 BCG Matrix
 Value chain

Part 2: Case Studies (20-30 minutes)

A simple case study Please go to the Times 100 website, read the case study below and answer the questions at the end of the case study, them email your answers to me:

1) Ikea

You may find the following entries on the Times 100 website useful

 Business Strategy
 Devising and Implementing Strategy
 Developing global strategy

Part 3: Recent Publications on Strategy (c60 minutes to listen to podcasts/ write up mini-essays, c20-30 minutes Discussion Forum)

Here you have a choice:-

I have selected two books on corporate strategy.

A. Accelerating Out of the Great Recession: How to Win in a Slow Growth Economy
B. The Lords of Strategy: The Secret History of the New Corporate World

The books are very different, but both were published recently. Please read the information below and choose ONE of the books, then please listen to the Podcasts , visit the relevant links and do any further research you want. Then please email me ( rf.gesei|sbbig.b#rf.gesei|sbbig.b ) a mini-essay of 100-500 works which includes:

 A summary of the authors’ argument (i.e. What are they saying?)
 Your reaction to it (i.e. Do you agree/ disagree and why?, why are the issues covered important/ relevant?)

Here are details of the two books:

A) Recession: Strategy in the current global economic environment

During a time of slow growth, companies need to be more mindful and innovative. David Rhodes is a senior partner and managing director of the London office of The Boston Consulting Group and the global leader of the Financial Institutions practice. He and his colleague Daniel Stelter have written the new book Accelerating Out of the Great Recession: How to Win in a Slow Growth Economy http://accelerating.bcg.com/;

Please listen to the podcast (April 2, 2010 / Podcast # 10-14)
which can be found at:http://podcast.amanet.org/edgewise/category/strategic-planning/
You may find the article at the following link useful:

B) Lords of Strategy
In The Lords of Strategy (http://lordsofstrategy.com/kiechel-synopsis.htm), renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern consulting industry.
Please listen to a podcast of an interview with Walter Kiechel
http://www.podbean.com/podcast-detail?pid=20108 TH104 Lords of Strategy, or


You may also find another interview with Walter Kiechel interesting:


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